When shopping for pre-teens, pay attention to current trends in pre-teen fashion. Kids can be the harshest critics, so your pre-teens may not like to wear what’s not accepted by the “in” crowd. Look at the fashion available through online merchants such as Justice and Old Navy for ideas. Here are four trends to consider:
1. Graphic Tees
Both pre-teen boys and pre-teen girls love these tees. Baggy on the boys and slightly more fitting on the girls, these feature cartoon characters, sports teams, and cute and zany designs with funny and cute sayings. The pseudo-faded look on the designs makes the tees more appealing than typical t-shirts.
2. Graphic Hooded Sweatshirts
Again appealing to both pre-teen girls and pre-teen boys, graphic hooded sweatshirts are the perfect combination of casual and trendy. Featuring many of the same designs as the aforementioned but with additional warmth, graphic hooded sweatshirts are great for the colder months of the year.
3. Ruffled, Layered Skirts
For pre-teen girls, ruffled, layered skirts are a hot new fashion trend. The skirts often have a floral design and can be worn both for formal occasions
and just when heading outdoors in the Spring and Summer months.
4. Cargo Shorts
Especially popular with pre-teen boys are cargo shorts, but you’ll find some cargo shorts in pre-teen girl designs, too. These are popular in both denim and khaki.
Today if some want to be get noticed by the people than only the fashion can make this possible. Because fashion is nothing but a trick to get the attention of the people around you. Especially womens are always busy in this.
Fashion is not just to wear clothes of the current trend, but it should also match with your figure and personality. Few of the factors that define your fashion statement are body frame, skin tone, level of comfort and personal attitude.
So beautiful ladies, come on, lets have a feel according to your body frame, skin tone and after all your level of comfort.
1. Choose your outfits in your best colors. Start with 3 colors that look great on you and build around those.
2. For workout clothes buy a sweat suit that suits you in color and shape. You will always look great leaving the gym and wont be too embarrassed to stop into a store to pick something up on the way home.
3. Jeans are a great casual item and look better if they are in good condition and are more slimming if they are in a darker color.
4. Women find it difficult to get jeans to fit well and often wear jeans that are not very flattering. To find the perfect jeans for your body type takes a little work, time and patience and you may have to try on a good number of pairs before you find the right fit.
5. Stay away from tight fitting pants or jeans if you do no have slim thighs. A looser fit is much more slimming and flattering.
Here we have discussed some of the fashion tips which are extremely important as per the womens fashion point of view. Listen to what people are saying about how you look. Are they commenting on the clothes or are they saying that YOU look fabulous? Usually a few minor adjustments to style or color can make all the difference.
Just by changing the shade of one particular colour and style of dress can be the start of finding the real beauty within. Your inner beauty may have lain static for far to long all because you took for granted that the first bright lime green luminous blouse you ever tried on was not for you, therefore leaving you resisting future fashion garments in green, But did you ever consider replacing that lime green blouse for pretty cowl neck musky jade shade.. Also a change of hairstyle can alter your whole image along with the colour that you banished from the wardrobe.
Remember, you create your very own style. Have fun!
If you’ve always wanted to get involved in fashion design but never really knew where to start, there are many websites that will give you tips, tricks, ideas and even platforms in which to practice and come up with ideas on your own. Anyone can take pen to paper and come up with fashion design but online fashion design will let you know what’s in style nowadays and it will have you up and running like a pro in no time. All you need to do is find one or a few websites, which will let you practice online fashion design. You never know, with enough practice you could be the next runway fashion designer making clothes for highly paid fashion models with your name in lights.
Finding Sites To Work With
If you use your favorite search engine, you should have no problem finding online fashion design websites. Some may ask you to pay a membership fee while others may be free. You may want to practice with the free ones first just to make sure you like it and to see if you have a knack for it before you shell out big bucks on a high priced online fashion design website. Some of the free sites allow you to shop for fashion online as well and that’s how they pay for their sites so look around and you’re sure to find a site that works for you.
How It Works
Online fashion design makes designing clothes easy. You’ll usually start with a virtual model and then you can search through various styles of clothing to dress that model. The great thing about online fashion design is that you use your mouse to add or remove clothing whenever you want to. If something doesn’t work, simply click the mouse and it’s gone. Add this or that and you’ll soon find something that works.
Once You Get Better
Most online fashion design websites want to see the work you’ve used. They will sometimes post styles and fashions from users just like yourself. When you find something that really works, show it off with the other users on that site. You never know when someone will see it and will want to see more of what you can do. This could be how you are discovered as an online fashion designer. If nothing else, you’ll get better at online fashion design and you’ll find a hobby you really excel in and have a lot of fun with.
Organizing a fashion show is a real off-putting job. A lot of aspects are to be taken care of and close attention is to be followed to ensure the success of your show. Apart from this, it is rather very important that you should not miss even a single detail as this can cause a great disaster in your show. Let us shred light on some of the most crucial tips to help your show become not only successful but one of its kind.
First and foremost, it is very important to set a budget. While doing so, you may need to consider the cause of sponsorship which you hope to fetch. It is very essential to be proactive for this cause. You need to develop a strategy and then approach the potential sponsors the moment you start planning your show.
Another vital aspect of a show is its theme. Thus it is important for you to decide a theme or concept of the show. You need to decide the fashions that you aim to model and further begin looking for the models that can fit in those styles in the show. You also need to plan the decorations, music and determine the number of visitors you are expecting.
Most of the fashion shows in London demand stylish and funky fashion venues in London. Central London area not only offers some of the best venues for hire but also assure the success of the show due to their close proximity to the nearby significant landmarks. It is also important to select a venue that ideally represents your brand too.
Dcor and Set Up
It is equally important to ensure the best dcor as per the theme of your show. In addition make sure that there is ample space for the runway as well as the audience. You can also look for some space to serve cocktails after the show. Check out the details of the sound system that has been offered at the venue. Next aspect is to check the area for the models to dress up.
As the exciting event approaches, you need to start advertising as well as send invitations all through London. You also need to plan for the music that will go along the fashion displays and what the sequence of the modeling. Every detail is critical from the beginning to the end of the show.
When talking about beads the first name that strikes in mind is rhinestones, the imitated diamonds that dance in light. But there are more beads than one can every thought. For instance we have fire polished beads that come in various shapes, sizes and colors. Also there are table cut beads, large hole beads, peacock beads and bead mixes. The choice galore when it comes to beads and their varieties. These shining round balls have found their place in fashion and jewelry industry and for this reason jewelers and fashion designers always look for wholesale beading supplies depot from where they can buy quality beads at fair price.
Out of all the beads, rhinestones are the first choice of everyone. Since original rhinestones are hardly available today, people have found their substitute in factory cut rhinestones. Swarovski crystals are the most popular factory made rhinestones that are available on wholesale beading supplies for your use. Other rhinestones you can buy on wholesale price are Preciosa crystals and Asian crystals. In addition to rhinestones, we have seed beads & charlottes, sew-on stones, glass pearls, Preciosa pearls, jewelry pendants and much more. Everything is available at pocket friendly price. Just visit us online to see the offerings.
Rhinestones and other beads are primarily used in making pendants, necklace, ear rings, finger rings, nose pins, bracelets and other fashion jewelry. These jewelry pieces cost less and for this reason they are the first choice of women of all ages. You can buy a rhinestone necklace, use it for a few years and then exchange it for a new necklace. Looking at the huge demand for fashion jewelry, the jewelers are busy making ornaments with beads. For this they need beads in bulk which are available at wholesale beading supplies. With these moderately priced beads, jewelers can further lower their manufacturing costs and give a stiff competition to their counterparts.
Beads are a decorating item hence can be used to make fancy clothing. There are people who like their dresses to have beads instead of buttons. Beads can also be used as cufflinks and collar buttons. You can even make a design with beads on the pockets, back or on front of your dress. The craze for beads among teenagers and youngsters inspires fashion designers to look for innovative ways to use beads on clothes. Fashion designers can buy beads of different shapes and sizes from wholesale beading supplies.
Fashion is a hot topic in today’s era. Every moment some iconic figure is introducing something and the world is adopting it instantly and it is becoming fashion of that moment. Some other trend silently dies and it goes out of trend, often called retro.
Although we often use the terms interchangeably, we must realise that there is a big difference between fashion, style, fad and trend. In this article, we shall explore those differences.
Fashion, which we already described, is the way of dressing and presenting yourself like the world is doing right now. In 1960s, the side parted neatly combed hairs and bell bottom pants, along with striped jacket became the fashion all over the world. However, that fashion is dead for good now. Thus, fashion is very much contemporary. The same can be said about trends as well. In fact, many designers insist that fashion and trend are really the same with fashion being the trend of dressing.
Style, on the other hand is a different cup of tea. Firstly, it doesn’t depend on time, it depends on the person. A style is often called the permanent fashion of any individual. Continuing the example above, if someone decides to wear bell bottom and striped jackets all his life, starting from 1960s, irrespective of how the fashion has changed, then that way of dressing is his personal style. You might remember how Gregory Peck stayed stylish and denied to go fashionable all his life. Formal dress at work can also be called a style if the present trend is to wear jeans to work.
Finally, fad is a very short lived fashion. In a film, we see the lead actor wearing a flashy arm band and start wearing it till the next film came out three weeks later and we dropped that habit for another, then it is indeed a fad. Another characteristic of a fad is it is generally not the full way of dressing but a part of full dressing instead.
People generally look up to iconic figures to start a trend while really rich and high class people attend fashion shows to see what is the latest the fashion world has to offer. While the USA has managed to top in almost every segment of life, Italy and France has still managed to be the fashion capital of the world, especially the city of Paris and Venice.
Japanese fashion dress with eye-catching orange
Red plus yellow is orange, it is the most conspicuous and most easily identifiable color outside the three primary colors. Wholesale fashion Orange has been widely applied to commercial advertising and signs in public facilities is a source of insecurity.
Orange gives the most direct experience is impulsive, gorgeous, happy, sweet, good harvest, while it is reminiscent of tangerine, orange, persimmon, fire, etc., is a sweet and full of feeling.
Fashion Clothing with: people have a warm, peaceful, pleasure feeling. It is not very popular in 1998 winter, but in 2099, many fashion designers predict that it will serve as a wide range of decorative, gray color on the jump, like autumn maple leaves fluttering in the Woods. Purple gray suit skirt, and then with an orange scarf, will be make the finishing point. Clothing coffee color, dotted with orange is relatively harmonious.
Positive meaning: Protection of emotions, back to reality, strengthen the courage, balance the endocrine treatment of sexual problems.
Negative meaning: dependence, addiction, chronic tension. Collocation and examples: Louis Vuitton orange belt system is also very nice scarves do. Orange silk night dress fall into the beautiful goddess dress. In this quarter are decorated with orange color, not the star.From: www.koreanjapanclothing.com
The majority of the celebrities use exclusive branded sunglasses like Gucci, Armani, Versace, and Coach. These celebrity replica sunglasses make them unique fashion symbol roving around the planet. These recognized and brand sunglasses are loved by more or less by all fashion loving people. Unfortunately, not all of these people who love these branded sunglasses can meet the expense to buy one. Thats why purchasing branded sunglasses like Gucci and Versace becomes a dream for most of them. To their pleasure there are wholesale replica sunglasses that resemblance exactly like the branded ones. The only variation is that these wholesale replica sunglasses come with reasonably priced tags. Additionally, these replica sunglasses are not pirate ones. As they dont carry a false logo of any popular sunglass brands and is absolutely legal. Now in this article you will see some helpful facts about the replica sunglasses.
Points to be noted while purchasing replica sunglasses
There are several things to be noted before you make the purchase of branded sunglass or a replica sunglass. There is a false impression amongst people that sunglasses are solely meant for fashion. But the true fact is that although the sunglasses are symbols of fashion, they are also indispensable to protect your eyes too. For protecting your eyes from harmful Ultra violet rays, the sunglasses are very much essential. You should also go for polarized wholesale replica sunglasses. These polarized sunglasses are effective in keeping away from glare. As glare may cause many eye harms like eyestrain and even ambiguous vision. Try to eliminate all these eye problems by having good sunglasses.
Replica sunglasses – hottest fashion trend at affordable prices
It is a universally known fact that celebrities can easily afford expensive sunglasses like Gucci, Armani, Versace, and Coach and may freely spend $300-$500 for these sunglasses. On the other hand, not everybody can throw their money like the celebrities only for sunglasses. At this moment the wholesale Replica sunglasses come in handy. The contemptible pricing of the sunglasses doesnt mean that they are of poor quality. They 100% resembles with the branded ones with better quality too. Replica sunglasses looks precisely like the branded ones and also include all the features like polarization, ultra violet protection and so on to protect your eyes. These designer replica sunglasses are available in shapes and size whether you are looking for aviator sunglasses, oversized sunglasses, polariszed sunglasses or celebrity sunglasses.
Colourful fashion trends of India
With the end of the 20th
century came the end of all hype which has created a more practical and
pragmatic environment and has given a more stable picture of the fashion
In the 50s, 60s and 70s, the Indian fashion scenario wasn’t exactly
colorless. It was exciting, stylish and very graceful. There were no
designers, models, star or fashion design labels that the country could
show off. The value of a garment was judged by its style and fabric and
not by who made it.
It was regarded as ever so chic and
fashionable to approach any unfamiliar tailor, who could make a garment
for a few rupees, providing the perfect fit, finish and style. The high
society lady, who wore it, was proud for getting a good bargain and for
giving her name to the end result.
In 60s, tight ‘kurtas’,
‘churidars’ and high coiffures were a trend among ladies. It was an era
full of naughtiness and celebration in arts and music and cinema,
manifested by liberation from restriction and acceptance of new types of
materials such as plastic film and coated polyester fabric.
70s witnessed an increase in the export of traditional materials outside
the country as well as within. Hence, international fashion arrived in
India much before the MTV culture with the bold colors, flower prints
and bell-bottoms. Synthetics turned trendy and the disco culture
affected the fashion scenario.
It was in the early 80s when the
first fashion store ‘Ravissant’ opened in Mumbai. At that time garments
were retailed for a four-figure price tag. The ’80s was the era of self
consciousness and American designers like Calvin Klein became popular.
In India too, silhouettes became more masculine and the ‘salwar kameez’
was designed with shoulder pads.
With the evolution of designer
stores in Mumbai, the elegant fashion design culture was a trend among
Indians along with their heavy price tags. No doubt that a garment with a
heavy price tag was at the bottom stage of fashion. But clients
immediately transformed into the high fashion fold where they were
convinced that that the word ‘elegant fashion design culture’ means, it
had to have a higher price tag.
Garments were sold at unbelievable
prices only because the designers had decided to get themselves noticed
by making showy outfits and getting associated with the right shows,
celebrities and events.
Later, fashion shows shifted to
competitive events each attempting to out-do the other in theme, guest
list and media coverage. For any newcomer, the fashion business was the
number one professional art that time.
In the 90’s, the last
decade of the millennium, a move towards the drastic pairing down
returned with ethnic wears (Today, ethnic wear market in India is
accounted to Rs. 9000 crore). This led to the decline and the recession,
the push to sell at any cost and keep staying in the limelight. With
heavy cut throat competition and sound awareness of the client, the
inevitable occurred. The price tags, which had once reached at a peak,
began their downside journey.
At those times the downturn was not
only being experienced in the price tags of the garments, but also in
the business of fashion shows. More models, choreographers, make-up men,
hairstylists and designers streamed down into their business.
fun and party time in the Indian fashion scenario had not ended with
this, but continued. It was a point, where it reached at a certain
steady level and from there, in the beginning of the 21st centaury, with
new designers and models and some sensible designing; the fashion hype
accelerated its speed.
Indian fashion industry spreads its wings globally
the global fashion industry, India is a very big exporter of fabrics
and accessories. All over the world, Indian ethnic designs and materials
are considered as a significant facet for the fashion houses and
garment manufacturers. In fabrics, while sourcing for fashion wear,
India also plays a vital role as one of the biggest players in the
international fashion arena.
India’s strengths not only depend on its tradition, but also on its
raw materials. World over, India is the third largest producer of
cotton, the second largest producer of silk and the fifth largest
producer of man-made fibres.
In the international market, the
Indian garment and fabric industries have many fundamental aspects that
are compliant, in terms of cost effectiveness to produce, raw material,
quick adjustment for selling, and a wide ranges of preference in the
designs in the garments like with sequin, beadwork, aari or chikkon
embroidery etc, as well as cheaper skilled work force. India provides
these fashion garments to the international fashion houses at
competitive prices with shorter lead time and an effective monopoly in
designs which covers elaborated hand embroidery – accepted world over.
has always been considered as a default source in the embroidered
garment segment, but the changes of rupee against dollar has further
decreased the prices, thereby attracting buyers. So the international
fashion houses walk away with customized stuff, and in the end crafted
works are sold at very cheap rates.
As far as the market of
fabrics is concerned, the ranges available in India can attract as well
as confuse the buyer. A basic judgmental expectation in the choosing of
fabrics is the present trend in the international market. Much of the
production tasks take place in parts of the small town of Chapa in the
Eastern state of Bihar, a name one would have never even heard of. Here
fabric making is a family industry, the ranges and quality of raw silks
churned out here belie the crude production methods and equipment used-
tussars, matka silks, phaswas, you name it and they can design it. Surat
in Gujarat, is the supplier of an amazing set of jacquards, moss crepes
and georgette sheers – all fabrics utilized to make dazzling
silhouettes demanded world over. Another Indian fabric design that has
been specially designed for the fashion history is the “Madras check”
originally utilized for the universal “Lungi” a simple lower body wrap
worn in Southern India, this product has now traversed its way on to
bandannas, blouses, home furnishings and almost any thing one can think
Recently many designers have started using traditional Indian
fabrics, designs and cuts to enhance their fashion collections. Ethnic
Indian designs with batik cravat, tie-and-dye or vegetable block print
is ‘in’ not just in India but all across the world.
In India, folk
embroidery is always associated with women. It is a way of their self
expression, and they make designs that depict their native culture,
their religion and their desires. Women embroider clothes for their
personal use, and the people linked with the pastoral profession prepare
embroidered animal decorations, decorative covers for horns and
foreheads and the Rabaris of Kutch in Gujarat do some of the finest
embroidery. Embroidered pieces are made during the festivals and
marriages, which are appliqu� work called ‘Dharaniya’. One of the
significant styles of Saurashtra is ‘Heer’ embroidery, which has bold
geometric designs, woven on silks. The Mutwa women of the Banni area of
Kutch have a fascinating embroidery where they make fine embroidery
works with designed motifs and mirrors in the size of pinheads, the
Gracia jats use geometric designs on the yoke of long dresses. Moreover,
the finest of quilts with appliqu� work are also made in Kutch.
embellishment with bead work is another area where it in demand in the
international market. Beads are used to prepare garlands and other
accessory items like belts and bags and these patterns now available for
haute couture evening wear too.
According to a survey, in recent times Indian women have given up
their traditional sari for western wears like t-shirts and shorts, as
they feel more comfortable in skirts and trousers instead of saris and
salwar kameez. It’s been noted that women spend just $165 million on
trousers and skirts against 1.74 billion dollars spent by men on
trousers. With more women coming out to work, the (combined) branded
trouser and skirts market has been increasing at a whopping 27 per cent
in sales terms. Women feel that Western clothing is more suitable,
particularly when working or using public transportation. Many corporate
offices are also in favor of their employees wearing Western wear.
India, Western inspiration is increasing due to the influence of TV and
films. Besides, shopping malls selling branded clothes have also
mushroomed in India and are fascinating the youngsters. Recently,
designer wear is being promoted through store chains such as Shopper’s
Stop, Pantaloons, Westside, etc. Companies such as Raymond and TCNS have
also set up their exclusive stores for designer wear such as Be: and W.
The market of India fashion industry
Recently, a report stated
that the Indian fashion industry can increase from its net worth of Rs
200 crore to Rs 1,000 crore in the next five to ten years. Currently,
the worldwide designer wear market is amounted at $35 billion, with a 9
per cent growth rate, with the Indian fashion industry creating hardly
0.1 per cent of the international industry’s net worth.
to approximations, the total apparel market in India is calculated to be
about Rs 20,000 crore. The branded apparel market’s size is nearly one
fourth of this or Rs 5,000 crore. Designer wear, in turn, covers nearly
about 0.2 per cent of the branded apparel market.
At present, the
largest sales turnover within the designer wear segment is about Rs25
crore, with other well-known names having less turnovers of Rs10-15
crore. In view of the prospects of the Indian fashion industry for
growth, the figures are not very hopeful.
The figure of fashion industry
o The organized market for designer apparel is about Rs 250 crore
o Designer wear calculates to less than 1 per cent of the apparel market
o The global market for designer wear is 5 per cent of total apparel market
o The global market for designer wear industry is largely dependent on the small-scale sector
Consumers for designer wear have a yearly household income of Rs 10
lakh-plus. There are 3 lakh such households developing at 40-45 per cent
o Designer wear industry is projected to increase to Rs 1,000 crore by 2015.
o More than 81 per cent of the population below 45 years of the age is fashion conscious.
fashion designers and management experts foresee an average growth of
about 10-12 per cent for the Indian fashion industry in the coming
years. Though, the growth rate could be more than 15 per cent, if
infrastructural and other logistical bottlenecks and drawbacks are over
India needs more effort to overcome
the benefits available in India there are also some disadvantages. India
is not a remarkable player in the global market with reference to
brands because of its inability to add value to products. This is
observed by the fact that nearly 50 per cent of its exports are apparel
and made-ups where value addition is essential. Likewise, 75 per cent of
domestic apparel market is commoditized and unbranded and very few
Indian brands do survive in the foreign markets. Evidently, the Indian
market has not made a strong stand and hence it is difficult to make
Indian brands that can compete with global brands in India.
reason for the fashion industry’s inadequate growth is the limited
experience of the designers and the platform they are offered. The
insignificance stalks from the reality that most of the young talent is
hired by the bigger names to work in their studios, thus imprinting
their work with the label of the big designers.
Though performing individual presentation is not an alternative
choice for most of the young talent, because of the limitation of
finance, a beginner designer’s name fails to come to the forefront.
Another thing, with regards to the ramp, is what the designers offer
is barely appropriate to be worn ordinarily. You’ll see there’s
dissimilarity between what is there on the ramp and what the Page Three
crowd wears. Some believe at present the fashion is in, but the tendency
hasn’t changed much as it is the old ones coming back. We have had
short kurtas, long kurtas, flowing skirts, etc. coming back into fashion
with only a new variety of designs.
Many management consultants
and professionals believe that the Indian fashion industry will be
boosted if the new comers are paid proper attention. What they require
is more support so that their work gets due recognition. According to
the consultants and professionals there should be a panel of people who
choose designers for showcasing according to their work and not their
name or who they’ve worked for earlier, and hence selection would be
purely based on quality. Besides this, the panel of judges should
comprise of people from the fashion schools rather than designers.
It has been observed that the media-hype around the big designers
and blatant commercialism has hindered business in the Indian fashion
industry. No clear cut picture is provided about the feasibility of the
products. Basically it is only the famous names that are being talked
of. What they offer is not quite daily-wear. The entire focal point of
the industry is on commercialism. The discussion is only regarding how
much is sold and for what price and nothing about the designs or styles.
Efforts to develop global fashion brands
needs innovative designers, a seamless supply chain, control over
retail and distribution and concentration of quality while dealing with
some image. While a few have accomplished something in the west covering
Tommy Hilfiger, Gucci, Zara, Armani, Versace, Ralph Lauren, etc, India
has not been capable to track on.
A serious reason for India not being successful has been its
isolation in the fashion system. Each stakeholder including designers,
exporters, textile players and retail chains need to come together along
with the government to make sure that the position of Indian fashion is
strong in the coming years.
There are various agencies and
industry associations that can support in brand-building practice. Many
of these agencies require attractive resources and making a global image
of Indian fashion rather than independently trying to promote
particular brands or textile segments.
Efforts to create strong global image
textiles players require more and more to target on the market facing
activities while developing an association with small medium enterprise
(SME) clusters. Such kind of networks would be a benefit to that which
can focus on demand making and branding as well as for clusters that can
focus on quality production.
Efforts to create value networks
the entry of large retail chains like Wal-Mart, Gap etc in India, Small
scale manufacturers in India will find it very difficult to satisfy the
demands of these international buyers if they continue to promote their
products individually. Therefore, it is very important that value
networks are created between large textile and apparel companies in
India and small scale manufacturers, so that the marketing muscle of the
leading players can be utilized for receiving large orders while the
bigger players then assign the orders to the small-medium enterprises
according to their past record of quality and service. For this to be
put into practice, it will be vital to well-organize the information on
small-medium enterprise clusters in a perfect manner so that supplier
selection decisions are made according to the information in the long
run, only the more efficient small-medium enterprise players survive and
Efforts to concentrate on designers and designs
a fundamental role to play in the future of Indian fashion scenario.
There should hence be an effective process for preparing these
designers. This can be done by sponsoring exchange programs with
international schools, increasing participations in the fashion capitals
of the world, motivating and offering business incubation to new
designers and rewarding efforts through proper design awards.
Even in India, well-known designers are incapable to tap finances
from well-organized resources, since a vital part of their assets are
brands and design talent which are not measured in terms of money and
hence it becomes difficult to judge the value. This has severely
inhibited their development and capability to raise retail existence
across the country and abroad. Likewise, there is no systematic approach
of existence in the fashion capitals of the world like Paris, Milan and
New York. Due to this, designers have to depend on their personal
contacts and relationships for organizing fashion shows and making
retail alliances. The French government as well as the British
government helps designers of their particular countries appreciably in
these areas as they understand that value creation through design is the
only way to carry on in the competitive landscape of the global fashion
industry. The Indian government and related agencies should also accept
this aspect of textile, apparel and fashion industry sincerely if they
need to see India on the global fashion map.
Work in collaboration: designers-corporate efforts
and many organizations can work globally through various models and with
many working relationships. The Indian fashion industry has many views
but only one such model, wherein a designer creates a retail venture
with his/her own brand through organized retail chains. There are many
other models according to brand ownership and division of operational
Globally, many models of collaboration between
designers and corporates are available. For example Ralph Lauren has
made an agreement with Jones Apparel for producing and retailing various
Polo brands. Likewise, Armani had an agreement with Zegna for
production, even while it was competing with them in the marketplace.
There are many cases of designer brands being co-owned by the designers
and corporates, Gucci-Alexander McQueen and Gucci-Stella McCartney being
some of them.
In the end, many designer businesses have been
obtained by corporates where designers play a major role in the design
elements of the business, but the brand and the organization is owned
completely by the corporate.
The current possession of Calvin
Klein by Philips Van Heusen and earlier holdings of Hugo Boss and
Valentino by Marzotto are some related examples in this segment. These
examples strongly point out that not only designers find such
relationships important for development, but also corporates find these
attractive for rising their profitability and growth. Likewise deals in
India could go a long way in developing the brand values of corporates
infrastructure for functioning such as design and sampling, affluent
treatment, product testing, etc can help in increasing the capability of
the clusters since noteworthy investments could be made by the cluster
itself rather than any single player.
Well-managed databases can
help in decreasing search costs and through data mining, rating of
players can be done so as to make the procurement process easier for
buyers. Cooperative marketing programs at different clusters can also
support players to grow up in the value chain by mixing their strengths
within the cluster.
Cluster based battle in the fashion industry
is characterized by the Italian industry. The National Chamber for
Italian Fashion for example, supports the development of the fashion
clusters at Milan and Florence in a well organized manner. Indian
industry can learn a lot from Italy because India has a similar cluster
based scattered production base, but has been incapable to link it with
design and branding capability.
If the above activities are
successfully considered, India could have an extraordinary development
in the fashion industry, which could increase from a negligible size to
Rs 8,000 crore in the coming decade.
In the 50s,
60s and 70s, the Indian fashion scenario was colorful and stylish, in
the end of 20th century it was quite subdued and with the beginning of
the 21st century it has geared up and is still experiencing the growth
with many spectrums of colours. Though this industry is growing at a
very good pace, besides achieving a negligible share in the global
market, still it needs to make severe efforts to stand amongst
international fashion market in various aspects.
By celebrities writing or influencing fashion blogs they can become popular as these celebrities are considered to be well versed in couture and knowing what clothes go with different figures. Blogs are also areas where one can find out where a certain celebrity got their ensemble of clothing from. Overall, it advises an individual on the biggest trends and styles for a particular season.
Celebrity – orientated blogs are always popular with the general masses. ‘Frugal Fashionista’ is a blog that utilises a celebrity look so as to duplicate that look with discount prices. The actress, Gwyneth Paltrow is rumoured to have influenced ‘Goop’ which puts a focal point on fashion consciousness and provides any reader with the essential information on the traditional origins of fashion.
Other fashion blogs are rated highly as the writers of the blog are held to have a passion for fashion through their unique take on the fashion industry. ‘The Cherry Blossom Girl’ which is written by a French designer prefers to give an artist’s view of fashion through the photographs of the French writer/designer Alix and uses him as a fashion model. It provides a creative, unheard look on fashion from someone who clearly loves what practice.
‘The Satorialist’ is a blog of the fashion buyer Scott Schuman who uses his photography taken in New York to unveil a story about fashion.
Readers can often associate themselves with a writer and enjoy their writing and so some fashion blogs gain popularity in this way. ‘GoFugYourself’ is a blog written by from two girls who have covered fashion week in New York that contains a humorous element and comments on celebrity styles in a way that makes the reader want to listen. ‘Fashion Toast’ features writing mainly for those in their twenties but is also essential for an older group for that source of inspiration.