Billabong clothing is a clothing line which was established in the year 1973 in Australia and since then has been providing the world with the most amazing sportswear and surfing accessories. Billabong is an Australian English word meaning a small lake, specifically an oxbow lake, a section of still water adjacent to a river, cut off by a change in the watercourse. Billabongs are usually formed when the path of a creek or river changes, leaving the former branch with a dead end. Obviously the love of water and sports led to the brand name.
Billabong shorts were invented in 1973 by Gordon and Rena Merchant of Australia. They made each board short by hand in their home for many years. Due to heavy demand, they had to move their business to a warehouse to produce them faster and to keep up with demand.
Billabong specializes in all kinds of clothing, such as jeans to board shorts and wetsuits to shirts. All around the world, Billabong has taken over the surf and snow market in clothing and has grown to a huge multinational corporation. Billabong clothing is sold in most parts of the world and has chains all over. Now Billabong line entails denim walk shorts, flannels, fleeces and all ranges of wetsuits. Billabong caters to four specific interest groups and all their clothing is aimed at these areas. Snow – for the skiers and the snow boarders; surf for all the surfing culture originated and associated; skate for the boarders and wake for the wake boarders and water skiers.
Around the brand the company has managed to develop a culture based on the surfing culture which revolves around high adrenaline sports and good physiques. All people involved in this culture crave to be completely involved in it. Billabong has and still produces active lifestyle clothing, accessories and related products designed and distributed to a worldwide customer base of board riders and their products have always been based on an authentic environment and sold through specific retailers. Active enthusiasts in every department from marketing and sales, to design and merchandising, bring a genuineness and unique quality to both the innovative products and related events produced by the Billabong brand.