Pandora Jewelry is a global jewelry brand founded in Denmark. Although the company is most commonly recognized for its customizable charm bracelets, it also offers complementary jewelry lines consisting of rings, earrings and necklaces.
In Greek mythology Pandora means the first woman. After Prometheus stole fire from heaven and bestowed it on mortals, Zeus decided to counteract this blessing and commissioned Hephaestus to fashion a woman out of earth, upon whom the gods bestowed their choicest gifts. After marrying Prometheus’s brother, Pandora opened a jar containing all kinds of misery and evil, which escaped and flew out over the earth. In one version, Hope alone remained inside, the lid having been shut before she could escape. This is one of many meaning of Pandora. The creator probably took this as the name of their product which is now called as Pandora Jewelry.
It was in 1982, Pandora was created when the jeweler in the store which were goldsmith P. Enevoldsen and his wife in a modest Nrrebrogade in Copenhagen, Denmark. They often travelled to Thailand in search of the importation of jewels, and as demand for its products increased, the company began to concentrate on wholesale business.
Then, in 1987, after several years of great success as a wholesaler, the company discontinued its retail activities and moved to larger premises. After a few more years as wholesalers, Winnie and Per were inspired to open his own factory in Thailand. This was done as a means of ensuring, among other things, control of their own designs. Lone Frandsen was hired as a designer and the company began to focus on creating a unique brand of jewelry. In 1996, Lisbeth Larsen, goldsmith and designer, joined the company and, together with Lone, has played a key role in defining Pandora Jewelry style.
1999 saw the launch of Pandora’s ever-popular charm bracelet on the Danish market. Consumers quickly embraced the concept, and Pandora Jewelry grew hand in hand with increased demand. In foreign markets, interest in selling Pandora Jewelry has been in great demand, turning Pandora Jewelry into a global brand currently sold in 18 countries. Pandora Jewelry has gone from two businessmen 25 years ago, a team of 35 at its headquarters in Copenhagen, a team of over 100 employees servicing North America and 1,000 workers at Pandora Jewelry Productions, its factory in Thailand. There are many designs of Pandora Jewelry such as charm bracelets and charms, fine jewelries, and the newest is the love pods collection.